I see a lot of posts these days about logos. Here a logo, there a logo. Everyone needs a logo. I’m not denying it. It’s all part of branding. But, as authors, what are we branding? Is it our books? Or is it us? Colonel Sanders had his company named after him. What was …
Authors: Your Target Reader
As a writer, we often write to please ourselves. And so we should. WE are our own target readers. We grow and develop. We start gaining fans. At first they're generic friends and family who love us, therefore love everything we do. But it's not good enough to just have fans. We can't write a …
Post-Fermentation
So, when I laid On The Sly down to ferment, I had a squeaky clean outline. All my notes had been worked through. But you remember what I said fermentation was really about? Me forgetting my story. Clearing my head. Now I'm back at it and my outline has more notes than I've ever seen. …
The Care and Feeding of Agents
The first thing you need to know is that agents are business people. They need to make money just like the construction worker down the street. Just like an office manager, or a boutique owner. They make contacts in the publishing world just like a dress manufacturer makes contacts with warehouses and stores. They are …

