Being an author is a profession. Writing is a part of it, like bricklaying for a bricklayer. Having a profession makes you a professional. You need to look the part. You need your readers to know you’re not a wannabe. You. Are. An. Author. A website is a must. Not a webpage on someone else’s …
Continue reading "Authors: The Importance of a Website"
I see a lot of posts these days about logos. Here a logo, there a logo. Everyone needs a logo. I’m not denying it. It’s all part of branding. But, as authors, what are we branding? Is it our books? Or is it us? Colonel Sanders had his company named after him. What was …
Continue reading "Authors: The Writer Logo"
As a writer, we often write to please ourselves. And so we should. WE are our own target readers. We grow and develop. We start gaining fans. At first they're generic friends and family who love us, therefore love everything we do. But it's not good enough to just have fans. We can't write a …
Continue reading "Authors: Your Target Reader"
So, when I laid On The Sly down to ferment, I had a squeaky clean outline. All my notes had been worked through. But you remember what I said fermentation was really about? Me forgetting my story. Clearing my head. Now I'm back at it and my outline has more notes than I've ever seen. …
Continue reading "Post-Fermentation"
Wendy L. Koenig 