Category: Marketing Tips

Authors: The Importance of a Website

Being an author is a profession. Writing is a part of it, like bricklaying for a bricklayer. Having a profession makes you a professional. You need to look the part. You need your readers to know you’re not a wannabe. You. Are. An. Author. A website is a must. Not a webpage on someone else’s site. It needs to be your own domain. It … Read More Authors: The Importance of a Website

Authors: Your Target Reader

As a writer, we often write to please ourselves. And so we should. WE are our own target readers. We grow and develop. We start gaining fans. At first they’re generic friends and family who love us, therefore love everything we do. But it’s not good enough to just have fans. We can’t write a children’s book and expect everyone to like it or … Read More Authors: Your Target Reader

Tip #13

When people come see you at a show, reading, signing, whatever, give them something to take home. I use bookmarks. Who doesn’t need more of those? I’m always losing mine. And they’re pretty, too. Most people have gotten so used to logos on their clothes, or on nearly everything they own. They won’t throw them away. These are things they’ll see when I’m not … Read More Tip #13

Tip #11

From the moment you first set out to write a story for publication, you become a public figure, a celebrity. People applaud you, fawn over you, tell you how wonderfully clever you are. Most people can see themselves writing a book someday. They relate to you. They want to be you. But that will end quickly if you are unlikable. It will hurt your … Read More Tip #11

Tip #10

Publishing is a business. They want to make money. No-brainer, right? Yet, I hear lots of people say they can’t get a publisher. Or they write better than so-and-so, but can’t get a representative. My first advice is to look at your manuscript. Is it grammatically correct? Does it have lots of spelling mistakes? Do all your characters sound the same? Is it descriptive? … Read More Tip #10

Don’t Underestimate the Power of the Table

We, as writers, dream of the day we’ll be sitting in a giant bookstore, dishing out pithy sayings and scribbling our names on countless hundreds of books that go flying through the cashier’s stand.   The truth is often far different. In many cases, we’re luck to get even five people. Very lucky. And book signings or readings in libraries? Unless it’s a huge … Read More Don’t Underestimate the Power of the Table

On Covers

In my mind, covers are just as important as the beginning of your book. Just as important as craft, story, and dialogue. Just as important as anything you do with your book. Covers are what draw people to your books. They aren’t even going to read the title if the picture doesn’t draw. Guaranteed they won’t pick it up to read the back, much … Read More On Covers

Frozen Fire Trailer

Book Sales

The things about #book selling that I’ve learned during the summer! What holds here are things that work and don’t work for me, personally. For someone else, it might be a different story. People have to have permission from themselves to buy. That means a bookstore might work well most days of the week, but not on others. I found Sundays are more of … Read More Book Sales

Beginning the Book Tour

So, we had our first pre-tour engagement for Boo and Oscar. We were at a grade school’s Job Fair. We sat at a table for 4 hours while kids wandered by and asked us questions. Diana brought her paintings and I brought some of my books. Of course, the big topic was Boo and Oscar. I made sure I packed lots of information cards … Read More Beginning the Book Tour

Business Advice

Here’s some business advice from the shop keepers. Especially relevant for writers because we think the small bookstores are more approachable. via The Burlap Bag – High Quality Handmade Goods Shop – Austin Texas.

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