Tip #13

When people come see you at a show, reading, signing, whatever, give them something to take home.

I use bookmarks. Who doesn’t need more of those? I’m always losing mine. And they’re pretty, too. Most people have gotten so used to logos on their clothes, or on nearly everything they own. They won’t throw them away.

These are things they’ll see when I’m not around. A visual reminder of me. 

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Tip 13

Tip #11

From the moment you first set out to write a story for publication, you become a public figure, a celebrity. People applaud you, fawn over you, tell you how wonderfully clever you are.

Most people can see themselves writing a book someday. They relate to you. They want to be you.

But that will end quickly if you are unlikable. It will hurt your sales, too.

It doesn’t matter that you’re not presenting your book at that moment. You’re representing YOU, the writer, all the time. ALL THE TIME.

Tip 11

 

Tip #10

Publishing is a business. They want to make money. No-brainer, right?

Yet, I hear lots of people say they can’t get a publisher. Or they write better than so-and-so, but can’t get a representative.

My first advice is to look at your manuscript. Is it grammatically correct? Does it have lots of spelling mistakes? Do all your characters sound the same? Is it descriptive?

It may have a good story, but if it take a lot of time to clean up, it’s a bigger investment than a story that’s already clean and a little bit of a lesser story.

The publisher has to be able to make money on YOUR manuscript and wages are the most expensive part of any business. The longer it takes to get your story ready for market, the more expensive it is to publish, the less money your publisher makes.

Tip 10

Don’t Underestimate the Power of the Table

We, as writers, dream of the day we’ll be sitting in a giant bookstore, dishing out pithy sayings and scribbling our names on countless hundreds of books that go flying through the cashier’s stand.

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The truth is often far different. In many cases, we’re luck to get even five people. Very lucky.

And book signings or readings in libraries? Unless it’s a huge event with other authors, you can probably forget that too.

But there’s one place we shine. I mean, like a lighthouse on a fog ridden coast.

The markets. Casual shoppers/tourists love meeting a real live author and get jazzed by the possibility of owning a book by someone famous (ahem). They often work at finding a reason to buy our books. Gifts often come to mind.

Because, well, books ARE great gifts.

The markets are hard work, sure. But we’re writers. We should be used to that. And if we take any (ANY!!) trip out of town, we often book at local markets there too. 

Even more so, the local Christmas markets. We can easily triple our regular market sales.

What I’m saying is, as you plan your holiday season, don’t write off your book sale season. It’s just getting ready for the grand finale.